Why ShopMaster

ShopMaster is South Africa’s first DIY eCommerce solution for selling online!

Since 2004, the ShopDirect team has been refining this user-friendly software through the creation of more than 800 online shops. It’s ideal for any business that has something to sell, whether you’re a small home industry with one product or a large enterprise with a growing catalogue of products.

You can set up a visually appealing, effective and functional online presence very rapidly and at a surprisingly affordable price. Your shop will not only be easy to manage, but your shoppers will find the process intuitive and enjoy their shopping experience. Using one of the many stylish ShopMaster eCommerce themes, your shop-front will exude professionalism and inspire confidence.

Our highly experienced team provide continuing expert advice and reliable technical support to all our clients – without any extra charge. Moreover, should you desire more for your shop, we have a full design and development team ready to take you to the ‘next level’.

There are no hidden costs and no binding contracts.

Why We Developed ShopMaster

There are a number of ways to sell online, but over the years we realised that people are looking for a simple-to-operate product. This means a software solution that allows them to catalogue their wares quickly and easily and receive secure, reliable transactions. We have, therefore, developed this product on the following principles:

  • Value!

    With the level of infrastructure and experience we offer - including designers, developers and technical staff - the value we provide is simply not attainable anywhere else at the fees we charge – not even close.

  • Usability!

    With a strong focus on getting the job done simply and quickly, the system allows for the easy addition of new products, category pages and merchandising areas. With very little effort, you can load products, define options, assign images and categorise them.

  • Simplicity!

    There are no hidden costs, no binding contracts and creating an account with us is quick and easy. You can sign up directly on the ShopMaster site - where you start by choosing a theme - give us ‘a shout’ or send us an email. We will respond rapidly and within a very short space of time you’ll be up and running.

  • Complete Solution!

    With a ShopMaster theme you don't need to find a web host or work with designers. The system includes all the tools required to catalogue and sell your products online.

  • Support!

    As a ShopMaster client, you will receive reliable and professional technical support during office hours (GMT+2) via email or telephone.


We pride ourselves on being the leading specialists in the eCommerce industry in South Africa. We bring you an online shop-front platform that has the potential for you to be the master of your sales and join the world of eCommerce!

Our Mission
We want to help you succeed on the internet, because we know running a business isn't easy, so ShopMaster gives you one less thing to worry about. We specialize in eCommerce and nothing else.

We aim to equip you with the right tools to manage your storefront easily and effectively, so you can run your business with confidence and peace of mind.

We intend to remain the No. 1 eCommerce platform and service provider in Southern Africa for businesses of all shapes and sizes.

Our History
You can rest assured that we’ve ‘been around the block’ a few times. ShopMaster’s parent company, ShopDirect, is one of South Africa’s leading eCommerce providers - with system development beginning in 1998.

Our technology has been ‘tried and tested’ on countless storefronts and drawing on our experience, we have developed a product specifically for the SME market. ShopDirect continues to build on its success with larger enterprise shop-fronts.

What our clients are saying...

“I must congratulate you and your development team on the application. In my opinion - you do not do yourself justice when I compare the price to the functionality you offer…”

Gerrie

“The low start-up cost and affordable monthly costs allowed us to start off with a few products and upgrade as and when required.”

Naresh

“There are so many value added advantages for an extremely low total cost allowing the user to manage their website very easily"

Jacques

Partner Program

Receive great and ongoing Rewards for selling on ShopMaster to your customers, email lists or affiliates. Receive great and ongoing Rewards for selling on ShopMaster to your customers, email lists or affiliates.

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